Weekly MarTech Signals That Matter to Me: Part 3, Week 20
The Insider One/Bluecore acquisition reframes the CEP M&A logic, Klaviyo reveals the full scope of its B2C CRM ambition, HubSpot builds AI i...
Read issue →📍 Bologna, Italy · MarTech Advisor & Architect
I speak Boardroom and Boolean.
25+ years designing cross-channel marketing architectures for global brands. I help organizations turn customer data into real engagement and write honestly about the platforms, trade-offs, and ideas shaping the field.
7 articles published
2026 Field Notes on Customer Engagement Platforms
Honest, practitioner-level assessments of the major CEP players — Braze, Bloomreach, InsiderOne, Adobe Journey Optimizer, Salesforce Marketing Cloud, and Iterable. No vendor briefings. No analyst frameworks. Just what these platforms actually do, where they fall short, and how to choose one for your architecture.
Read the series → 4 issues published · Weekly
Weekly MarTech Signals That Matter to Me
Every week I run a structured scan of official release notes across the platforms I work with daily: Adobe Journey Optimizer, Braze, Insider, Iterable, Salesforce, Klaviyo and more. No analyst spin, no vendor briefings. Just what actually changed and what it means for your stack.
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Weekly MarTech Signals That Matter to Me: Part 3, Week 20
The Insider One/Bluecore acquisition reframes the CEP M&A logic, Klaviyo reveals the full scope of its B2C CRM ambition, HubSpot builds AI inbox simulation into pre-send review, and Salesforce MCN's consent gap finally closes.
The Year the Editor Came Back
A personal reflection on how AI-assisted work reshaped my practice: from AI as a thinking surface to AI as a building partner, and what that means for MarTech architecture.
Weekly MarTech Signals That Matter to Me: Part 2, Week 19
Hightouch at $2.75B, Canva buying Ortto, Braze's operational consolidation drop and AJO's march toward autonomous journey management. This week's signals are unusually clear about the direction of the marketing stack.