Weekly MarTech Signals That Matter to Me: Part 11, Week 28
A quiet holiday week with no agent launches, yet one of the quarter's most architecturally interesting: catalogs, channels and two intent-la...
Read issue →📍 Bologna, Italy · MarTech Advisor & Architect
I speak Boardroom and Boolean.
Honest field notes and weekly signals on MarTech architecture, the decisions behind CEP/CDP stacks, written without vendor spin.
10 parts published in the Field Notes series
2026 Field Notes on Customer Engagement Platforms
Honest, practitioner-level assessments of the major CEP players. No vendor briefings. No analyst frameworks. Just what these platforms actually do, where they fall short, and how to choose one for your architecture.
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12 issues published · Weekly
Weekly MarTech Signals That Matter to Me
Every week I run a structured scan of official release notes across the platforms I work with daily: Adobe Journey Optimizer, Braze, Insider, Iterable, Salesforce, Klaviyo and more. No analyst spin, no vendor briefings. Just what actually changed and what it means for your stack.
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Weekly MarTech Signals That Matter to Me: Part 10, Week 27
Hightouch's LiveRamp bid, Zeta's Palantir partnership, Databricks CustomerLake and Tealium Context API all point to the same shift
Read issue →Weekly MarTech Signals That Matter to Me: Part 9, Week 26
Salesforce agreed to acquire Fin for $3.6B and MoEngage acquired Aampe's per-customer decisioning engine.
Read issue → 5 acronyms decoded so far
Read the series → The Architecture Behind the Acronyms
Not a glossary. One MarTech acronym per article, traced back to the problem it solved, the market that shaped it, how vendors stretched it, and what it really means architecturally today.
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Four Gravities Shaping MarTech Decisions: Suite, CRM, Data and Engagement
MarTech platform decisions are shaped by four gravitational forces: the experience suite, the CRM, the enterprise data layer and the engagement runtime. Understanding which gravity should dominate is more useful than comparing feature lists.
How I Judge Any Agentic Marketing Claim
One reusable test for any agentic or AI marketing claim: does it improve operational reality under governance, or is it a demo?
The Uncomfortably Human Shape of Agentic Loops
Why LLM agents grounded by feedback, memory and constraints feel so unsettlingly familiar, and what that means for MarTech architecture.